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2003 Monthly Programs
NJ/IABC
Has The Best Programs!
TGIT:
All PR is Local
DATE February 20, 2003
SPEAKER Jack Prather
OVERVIEW Come join fellow professionals in a discussion on how to
communicate when you have a limited (or no) budget. Come get new ideas
from across various industries on how professionals manage a lot with
very few resources. “The local PR niche has been largely overlooked
because most professionals write only about national corporations
or entities,” Prather explains. “The same basic methodologies apply
even though the scope and budget may vary greatly, whether the mission
is to gain publicity, resolve a crisis, provide marketing support,
build an image, establish credibility or provide counsel to a client.”
Prather has consulted since 1972 with such diverse clients as the
1993 winner of the Malcolm Baldrige National Quality Award presented
by President Clinton in Washington D.C., Playboy Clubs Inc. for 10
years, and dozens of small businesses, healthcare entities, manufacturers,
professional firms and non-profits. He has won the National Communicator
Award of Distinction, honors for advertising, marketing, freelance
writing and poetry, and Best Column in All Divisions from the New
Jersey Press Association.
LOCATION Jimmy's Haunt |
QUARTERLY
PROGRAM: Integrating Print and Online Communications
DATE
March 20, 2003
SPEAKER Steve Crescenzo, Crescenzo Communications
OVERVIEW One of the biggest challenges facing today's communicators
is how to successfully integrate print, Intranets, Web sites, and
e-mail to deliver our messages to today's audiences. A panel of experts,
led by noted communicator Steve Crescenzo, will discuss the integration
of print and on-line communications. Panelists: Michael Bennett, Director
of Internal Communications for Honeywell; Jodi Costello, Manager of
Employee Communications and Services for Schering-Plough; Martin DeBenedetto,
Director of Corporate and Business Communications for Roche; Wendy
Flanagan, Vice President of MurrayMedia; Stephen O'Donnell, a Director
for Towers-Perrin; and Brian Wood, Executive Director of Corporate
Communications for Verizon Wireless.
LOCATION Headquarters Plaza Hotel in Morristown |
TGIT:
Seeking Career Success?
DATE April 24, 2003
SPEAKER Niels Nielsen and Sandra Charet
OVERVIEW Whether you are looking for a job or looking to advance your
career, Niels Nielsen and Sandra Charet will discuss how to market
yourself in an increasingly competitive job market. Niels Nielsen,
President of Princeton Management Consultants, Inc., is the author
of Princeton Management Consultants Guide to Your New Job. He has
written numerous articles for such periodicals as Across the (Conference)
Board, Institutional Investor, Marketing, Personnel, Compensation
Review, Financial Post, Risk Management and Pension World. Sandra
Charet, President of Charet & Associates, has over twenty years of
experience conducting executive searches for the communications industry.
During this time, she has placed professionals in: speechwriting,
media relations, editorial services, employee communications, special
events, community and public affairs, investor relations, marketing
and production.
LOCATION Jimmy's Haunt |
TGIT:
Who Does It Better? IRIS Winners Share Success
DATE May 15, 2003
SPEAKERS 4 IRIS Excellence Winners
OVERVIEW Winning isn't everything, or is it? NJ/IABC IRIS winners
will share everything they know about putting together a winning entry.
From components of the communications initiative to the written presentation
of information, your next entry is certain to benefit from the knowledge
and success of others.
LOCATION Jimmy's Haunt |
QUARTERLY
PROGRAM: High Tech Does Not Mean High Stress or High Budget
DATE June 19, 2003
SPEAKERS Representatives from PR Newswire, Wire 1, PFS Marketwyse
OVERVIEW When people think of high technology communications, such
as audio- or web-casting or video conferencing, dollar signs start
to appear. That does not need to be the case. Our panel will discuss
how to effectively and economically use these communication tools
and discuss the benefits and obstacles you may encounter.
LOCATION Headquarters Plaza |
TGIT:
Best Practices 2: IRIS Winners from Central Jersey Share Their Success
DATE August 21, 2003
SPEAKERS Ann Haver-Allen, Jason Miletsky
OVERVIEW Winning isn't everything, or is it? NJ/IABC IRIS winners
will share everything they know about putting together a winning entry.
From components of the communications initiative to the written presentation
of information, your next entry is certain to benefit from the knowledge
and success of others.
LOCATION Doral Forrestal Conference Center, |
QUARTERLY
PROGRAM: Integrating Content & Creative
DATE September 29, 2003
SPEAKERS Ann Wylie, Wylie Communications, Wendy Flanagan, Murray
OVERVIEW A how-to seminar that covers the construction and positioning
of content and the brainstorming process. Noted communicator Ann Wylie
returned to New Jersey to discuss “How to Think Like A Reader.” She
helped our audience put themselves in their reader’s head to position
their messages in their audience’s best interest. Attendees left this
session with a four-step process for making all copy more important,
valuable and rewarding to readers. In addition, Ann discussed how
to reinforce key messages while keeping readers engaged with these
fresh editorial formats. Increase readership by applying the formula
people use to decide whether to read copy. Effective
communications convey both information and emotion to your target
audience. For the afternoon, Wendy Flanagan conducted a brainstorming
session to help evaluate the goals and motives of the project and
audience. She gave an insiders view to the design process to engage
a successful creativity session. Adding to the dialogue, Paul Ciotta
of AT&T and Angie Serviss of TAH Industries brought perspective
from their personal expertise and viewpoints. The session concluded
with a strong Q&A based on helping audience with their own communications
strategies.
LOCATION Headquarters Plaza |
TGIT:
Evaluating
Employer Communications:
A look inside the 2004 Berry Associates-NJ/IABC Employee Communication
Study.
DATE October 16, 2003
SPEAKERS Rich Ecke, Berry Associates
OVERVIEW Over
400 employed individuals were randomly surveyed this past month to
get their viewpoints on the success of employer communications. Although
the survey has only 10 questions, the careful crafting of those questions
allows comparative review and extrapolation of statistics. This TGIT,
Berry Associates President Rich Ecke will take you inside the creation
of the survey, and what the results may mean to your communications.
LOCATION Jimmy's Haunt |
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TGIT:
Taking the "Bored" out of the Boardroom:
Quit putting your audience to sleep!
DATE
November 20, 2003
SPEAKER TJ Walker, President of Media Training Worldwide, is one
of the leading presentation/media coaches in America. He has trained
executives from Bank of America, The Hartford, Charles Schwab, Unilever,
and Dun and Bradstreet. His clients also range from Miss Universe
to the Osmonds. Walker has been a guest or host on more than 2000
radio/TV news and talk programs including MSNBC, Fox News Channel,
and Court TV.
INFO Careers can be made or destroyed for you, your boss or your
clients by speaking/presentation skills. Whatever your job, you
can learn to control your image and message in any speaking circumstance.
Walk away with tips to help you achieve a positive and memorable
outcome from your next speaking opportunity.
LOCATION Jimmy's Haunt
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QUARTERLY
PROGRAM: Annual Holiday Gala: A Gathering of Your Favorite Communications
Organizations!
DATE
December 10, 2003
INFO The BMA, NJ/IABC, NJAdClub, PRSA and WIC united for a special
holiday gala pullin over 100 attendees who brought new, unwrapped
toys for donation to the local Salvation Army.
SPONSORS Business Marketing Association – NJ
International Association of Business Communicators – NJ
NJ Advertising Club
Public Relations Society of America – NJ
Women in Communications – NJ
LOCATION Headquarters Plaza, Morristown, NJ |
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